Converge | Isoletics

I feel like I’ve made big progress throughout the four weeks of the project. Starting as a semi-random collection of items, it narrowed down to the aspect of athletics and self-care in times of isolation.
The systematization and cataloging were rather easy since all the items were somehow connected to the subject of fitness and make-shift gym. The visual narrative underwent some serious iterations.
I felt like I had to keep pushing myself beyond the usual boundaries of visual delivery. It was a challenge to deconstruct and twist the usual perception of familiar objects.
The fringe idea of a video delivery was too far fetched in terms of technical abilities but remained in my mind.
Influenced by the Videodrome (1983) movie, I connected the fact that this new reality eventually becomes translated through screens. We connect via zoom and other digital platforms where our physical work becomes homogenized in the united digital substance. What’s on the screen becomes real and what’s real becomes the screen. Here is the link to the outcome.